Thursday, March 30, 2023
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Why Have Animated Explainer Videos Become a Trend Today?

The attention span of the audience on the website keeps on decreasing unless you have captivating content on display. Further, businesses these days have to work harder than ever to capture the attention of their customers to sell products. Animated explainer videos that companies like Glowza Digital create can come to rescue brands that need to attract customers. Animated videos have also become a trend today for businesses to effectively market their products and services. There are more than a few reasons for businesses to use animated videos today, which we shall also share with you in this post.

Before we share the secrets with you behind the success of animated videos, we shall like you to know: What are explainer videos?   

What Are Explainer Videos?

Explainer videos are types of videos that teach the audience about products, services, ideas, or brands. Typically, explainer videos help brands convey complex information as easily digestible content. For instance, you can successfully deploy an explainer video to convey a complex topic to your customers like technology software. More often than not, explainer videos are 30 seconds to 2 minutes in length. Further, these videos also feature a clear and engaging voice-over to explain products and services.

In addition, you can also use live-action videos to create explainer videos; however, they will cost you more. Moreover, explaining your products or services via animated explainer videos will appeal more to customers and cost you less, too. Most animated videos are 2D though brands are also using 3D animated explainer videos today to promote their brand image.

Why Are Animated Explainers Videos a Buzzword Today?

Animated videos have become a trend for businesses to market their products and services. In other words, they are a buzzword when it comes to modern-day marketing because of the benefits they offer. The following benefits of explainer videos have made them an integral part of marketing for businesses:

  1. Animated Explainer Videos Simplify Complex Concepts: Animation comes in handy when it comes to simplifying complex ideas for the audience. Animated videos make the brain feel at ease via well-tailored and simple visuals. It makes it easier for viewers to catch and absorb complex information in a simplified form. At the same time, it is important to keep explainer videos as simple as possible to successfully engage the audience.
  1. Animation Fortifies Your Branding: You can better portray your brand image to the audience with explainer videos while using colors and fonts. For example, you can deploy blue color throughout your explainer video if it represents your brand. Contingent on what you have in your animation, like characters, you may show them consistently wearing blue. You can distinguish and strengthen your brand simultaneously via animated videos. Therefore, creating an animated explainer video for your brand can increase brand awareness, recognition, and recall simultaneously.
  1. Animated Explainer Videos Appeal to the Minds: If you can remember how you felt while watching cartoons in your childhood, you can guess, what animations can do. The charm of watching animated cartoons is what motivates people to watch them again and again. The same holds for animated explainer videos that attract the audience via their animated and engaging content. Put differently, animated videos appeal to the minds; hence, brands have a good reason to consistently deploy them for marketing.
  1. Animated Explainer Videos Are a Unique Way to Impress the Audience: Animated video content can help you set your brands apart from the competition. Animated videos are a unique way of marketing a product or a service. Further, they impress the audience and often receive appreciation from customers for the same reason.
  1. Animated Explainer Videos Are Memorable, Too: Animated videos are typically short with a length of 30 seconds to 2 minutes, in general. These videos have a high attention span of the customers due to their shorter length. Further, they help the viewers easily retain information about products and services due to their appeal. Besides, explainer videos with higher customer engagement follow more shares, repeated views, and more buzz about brands.
  1. Explainer Videos Are More Effective When They Are Short: The shortest explainer video that you can create for your brand is typically a 30-second explainer video. Nonetheless, a more concise video length doesn’t mean you cannot impress the audience. Besides, animated explainer videos with shorter distances capture the audience’s attention in no time.
  1. Animated Explainer Videos Boost Conversions: The power of animation can help you create an emotional connection with your audience. Positive associations that animated videos created for the brand help brands increase conversions. High-quality animated videos encourage customers to take the action that brands want. As a result, it results in increased conversions for brands. Moreover, customers who like animated video content share animated video content in their circles. It aids brands in reaching the masses and eventually winning more customers.        
  1. Animated Explainer Videos Help Brands Make Subtle Sales: Typically, customers don’t like pushy sales messages to buy products or avail of services. Moreover, animated videos entail high-quality animation with attractive video content that helps them make subtle sales. In other words, animated videos don’t annoy the audience but impress them. As a result, customers develop trust in the brand and take the action to try a product or service.

These benefits of creating animated videos to explain products, services, or concepts. You may also create an explainer video for your brand, too, to uniquely promote your brand identity and increase sales. However, it is essential that you choose a credible video production company like Glowza Digital, to create an animated explainer video for your brand.

To Finish:

Animated explainer videos have become a trend today for businesses because of the following benefits they offer:

  1. Animated Explainer Videos Simplify Complex Concepts
  2. Animation Fortifies Your Branding
  3. Animated Explainer Videos Appeal to the Minds
  4. Animated Videos Are a Unique Way to Impress the Audience
  5. Animated Videos Are Memorable, Too
  6. Explainer Videos Are More Effective When They Are Short
  7. Animated Explainer Videos Boost Conversions
  8. Animated Explainer Videos Help Brands Make Subtle Sales


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